two thirds of the fans who fit into all three
In fact, two thirds of the fans who fit into all three of those demographic subsets age 18 34, non white fans, and living in a household with children are likely to use a league’s official sponsor or product, compared with 43 percent of the fans who are age 35 and older, white and have no children.” (Broughton, 2010)Every year EA Sports does an annual NHL game, every year their goal is to make the game more realistic than the year before. Beginning in NHL 09 EA Sports began selling advertising spaces on the inside of the rink wall just like in real life. Gamers noticed this immediately discussing their feelings on the new feature ranging from, “I like the addition of the new Ads on the boards.
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